During the height of the pandemic, Specsavers’ message was simple yet vital - they remained open for care.

I led on creative direction for the Open for Care campaign, shaping a visual language that communicated reassurance, warmth, and trust across all touchpoints. The work spanned out-of-home, web, paid and organic social and animated illustration.

Through a combination of video storytelling and real-life narratives, the campaign highlighted the Specsavers employees delivering essential care in their communities. Custom iconography and animations were developed to reinforce clarity and consistency across platforms.