While working as a designer at Tangerine Comms, I lead the rollout of Pizza Hut Restaurants’ Taste Freedom rebrand, developing creative that captured the renewed energy and unapologetic tone of the brand.

Out of home campaigns such as Come to Daddy (Father’s Day) and Turn Up the Heat (Hot ’n’ Spicy launch) combined bold typography, rich textures, and a sense of humour to stop audiences in their tracks.

Across digital and social, I expanded the visual language through motion and storytelling, including a Veganuary video series fronted by Radio 1’s Chris Stark and TOWIE stars.

Together, these executions embodied the spirit of Taste Freedom - expressive, playful, and proudly Pizza Hut.